What? … Traffic Generation And Sales From Free Reports?

One of the oldest customer generation techniques is the use of free reports, free valuable content that you hand out to prospects.

When your content is in a downloadable pdf form, it has a higher perceived value than if it was in a normal web page.

The visitor can also download it to their computer and read it any time.

Strong, quality content with promotional links sprinkled throughout, is a fundamental strategy that many top marketers use to gain not only more traffic, but more subscribers to their newsletters and ecourses.

Traffic Generation Tip

Free reports can allow you to grow your traffic on autopilot. Readers will sometimes pass along good quality content.

In fact, I am sure that you are aware that some will go viral.

For a real world example, look at YouTube videos that people enjoy and pass onto friends and end up going viral. Millions of views because people share popular content.

Of course, it does not always work out like this. Too often, free reports lack the right ingredients to catch on and spread.

The key is to give away valuable content specifically tailored to solve a pressing problem for your target audience. Peak their interest, and then have a link available for more information. At the very least, giving away free reports regularly will bring prospects back to your site for more.

To create success online, you really don’t have to re-invent the wheel. Follow solid, proven business fundamentals, and always test and adjust accordingly when you analyze the results.

Basic Strategies

1. Get a report, or create one.
2. Get your report spread.
3. Get your report read.
4. Link to solutions on your site.

You can generate FREE targeted traffic to any site you want, and establish yourself as an authority in that market by handing out free reports.

Use free giveaway reports to build your email subscriber list, otherwise called bribes or freebies, etc, people love them and will subscribe for more.

Print Marketing Free Reports

Oh, and those short free reports can also be printed out, and distributed locally in your area to connect with local prospects.

Or you could have postcards or flyers printed out to generate leads to your free report download pages… The possibilities are endless. 🙂

Here’s more information and how to do it…

Increase Lead Generation by Creating and Giving Away Free Short Reports

In today’s digital marketplace, it’s essential to establish a strong online presence to succeed. One of the most effective ways to attract and engage prospective clients is through lead generation strategies.

Among these, the tactic of creating and giving away free short reports has proven to be a potent method for attracting quality leads and ultimately, increasing revenue. This article outlines how you can use this technique to your advantage.

Why Free Short Reports?

A short report is generally a 5-20 page document that provides valuable insights, tips, or solutions related to your industry or target audience. The key idea is to offer these reports for free in exchange for something invaluable to your business—your prospective customer’s contact information.

Benefits:

• Demonstrates expertise: It allows you to show off your knowledge and position yourself as an authority in your field.

• High perceived value: Despite being free, these reports are often seen as valuable resources, thus enhancing your brand’s reputation.

• Builds Trust: By offering something of value upfront, you build a relationship with the potential customer, laying the groundwork for future interactions.

• Lead Segmentation: Based on the topic of the report, you can easily segment leads for more targeted future marketing efforts.

Steps to Create and Give Away Free Short Reports

1. Identify Your Target Audience

Before you write a single word, it’s critical to understand who your audience is. Are they beginners or experts in your field? What are their pain points, and how can you solve them?

2. Choose a Relevant Topic

The topic should be closely aligned with your product or service offering and should solve a problem or answer a question that is often asked by your target audience.

3. Create High-Quality Content

Writing high-quality content is crucial. The report doesn’t have to be long, but it should be well-researched, well-written, and filled with actionable tips or insights.

4. Add a Call-to-Action (CTA)

At the end of your report, include a compelling CTA that encourages readers to take the next step, whether it’s making a purchase, signing up for a webinar, or visiting your website.

5. Design and Format

Use professional design tools like Adobe InDesign or Canva to make your report visually appealing. Add relevant images, charts, or infographics to break up the text and make the report easier to digest.

6. Set Up a Landing Page

Create a dedicated landing page on your website where visitors can download the report after entering their email address. Make sure this page is optimized for search engines and is easily shareable on social media.

7. Promote the Report

• Email Marketing: Send an announcement to your existing email list.

• Social Media: Leverage all social media channels to share the report.

• PPC Advertising: Use paid advertising to target specific demographics.

8. Analyze and Follow-Up

Once you start collecting leads, analyze the data to see who is engaging with your report and how they are interacting with your website. Use this information to segment your leads for more targeted marketing.

Conclusion

Creating and giving away free short reports is not only an excellent way to generate high-quality leads but also serves as a valuable branding exercise.

By delivering value upfront, you create a foundation of trust and credibility, making it easier to engage and convert these leads into paying customers down the line.