6 Actions You Can Take Today Based on the Earl Shoaff Success Philosophy

Important Quote from Earl Shoaff – “Each day is a new opportunity to grow, learn, and evolve.”

Earl Shoaff principles

6 Actions You Can Take Today Based on the Earl Shoaff Success Philosophy

Earl Shoaff, known as “The Millionaire Maker,” was a prominent figure in the self-help and personal development industry in the mid-20th century.

As the mentor to Jim Rohn, another legendary figure in the field, his philosophies and teachings have had a significant influence on personal success and achievement.

Based on Shoaff’s teachings, here are six actions you can take today to embark on a journey of success:

  1. Set Clear Goals:
    One of the foundational teachings of Earl Shoaff is the importance of having a clear, specific, and well-defined goal. Without a destination in mind, it’s easy to wander aimlessly. Start by writing down what you truly want, no matter how big or small. Make it specific, and envision it in detail. Having a clear vision will provide direction for your actions.

  2. Practice Affirmations:  Earl Shoaff was a strong proponent of using affirmations to instill positive beliefs in oneself. He believed that we become what we think about most of the time. Therefore, deliberately thinking positive, affirming thoughts can change our beliefs, behaviors, and ultimately our outcomes. Create a list of affirmations that resonate with your goals and aspirations, and recite them daily.

  3. Associate with Positive Influences:
    Shoaff emphasized the impact of our surroundings and associations on our success. He believed that we are the average of the five people we spend the most time with. Evaluate your circle and ensure that you’re surrounding yourself with positive, uplifting, and success-minded individuals. This can shape your mindset, habits, and decisions in a way that’s conducive to success.

  4. Prioritize Continuous Learning:
    Success is not a destination but a journey, and that journey is paved with constant learning and growth. Make it a point to invest in your personal and professional development. Whether it’s reading a book, attending a seminar, or simply seeking out new experiences, continuous learning is key.

  5. Cultivate a Gratitude Attitude:
    Gratitude was a key tenet in Shoaff’s philosophy. He believed that a grateful heart attracts more things to be grateful for. Every day, take a moment to list out things you’re grateful for. This not only boosts positivity but also fosters a mindset of abundance.

  6. Take Action: Perhaps the most critical aspect of any success philosophy is the emphasis on taking action. Dreams and goals remain fantasies unless they’re acted upon. No matter how small, take deliberate steps every day towards your goals. Remember, the journey of a thousand miles begins with a single step.


In conclusion, the success philosophy of Earl Shoaff is a testament to the timeless principles that can guide anyone towards achieving their dreams and aspirations. By internalizing and implementing these actions daily, you set yourself on a clear path to success. Remember, it’s the consistent, daily actions aligned with a vision that leads to monumental achievements.

Earl Shoaff: The Millionaire Maker – Bio

Earl Shoaff is perhaps best known today as the mentor who significantly influenced the life of Jim Rohn, a luminary figure in personal development.

Yet, while often overshadowed by his protégé’s fame, Shoaff’s own journey from humble beginnings to becoming the “Millionaire Maker” is an inspiring story of vision, perseverance, and transformative thinking.

Early Life and Struggles

Born on March 21, 1916, in Point Grove, Missouri, John Earl Shoaff grew up amidst the challenges posed by the Great Depression. These early hardships instilled in him a deep understanding of the value of ambition and hard work. Despite the adversities, young Shoaff possessed a fervent belief in the idea that one’s current circumstances did not define their future.

The Turning Point

His life took a drastic turn during World War II, where he served as a bomber pilot. After the war, he was diagnosed with a terminal illness and given only a short time to live. But Shoaff was not one to accept defeat. He decided to turn his life around, both in terms of health and wealth. This unyielding optimism and a sense of purpose not only helped him overcome his illness but also paved the way for his later successes in the world of business.

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Business Ventures and Nutri-Bio

After recovering, Shoaff joined the direct sales industry. His charisma, eloquence, and powerful philosophies quickly made him rise through the ranks. In 1955, he co-founded Nutri-Bio Corporation, a direct sales company that sold a variety of health products. This venture significantly marked his success trajectory as the company experienced exponential growth under his leadership.

It was during his time at Nutri-Bio that Shoaff met a young Jim Rohn. Recognizing potential in Rohn, Shoaff took him under his wing, mentoring him with his invaluable insights on personal development, wealth-building, and success.

Philosophies and Legacy

Shoaff’s success was built upon certain foundational philosophies:

  1. The Law of Sowing and Reaping – The idea that your deeds, good or bad, will return to you in kind.
  2. Clear Goal Setting – Emphasizing the power of having a clear, written goal for every aspect of one’s life.
  3. Affirmations – The practice of positively affirming one’s desires and ambitions daily to influence subconscious thinking.

Earl Shoaff’s teachings resonate even today because of their universal appeal and timeless wisdom. Though he passed away at the age of 49 in 1965, his philosophies live on, not just through the teachings of Jim Rohn, but through countless individuals worldwide who have been touched by his wisdom.

Earl Shoaff’s life story is a testament to the boundless human spirit and the profound impact one individual can have in shaping the thoughts and destinies of others.

In his relatively short life, he transformed from a man faced with adversity and illness to the “Millionaire Maker” who, through his teachings, inspired others to realize their dreams and achieve greatness.

6 Affirmations Earl Shoaff might have recommended:

Earl Shoaff was an American businessman and mentor to Jim Rohn, a renowned motivational speaker and author.

While Earl Shoaff himself did not leave behind a list of specific affirmations, his teachings and philosophy were centered around positive thinking, personal development, and the law of attraction.

Drawing from the essence of his teachings, here are 6 affirmations that Earl Shoaff might recommend:

  1. “I am the captain of my ship, and I determine its direction.”
  2. “Every challenge is an opportunity waiting to be seized.”
  3. “I create my reality with my thoughts, beliefs, and actions.”
  4. “Abundance flows freely to me because I am attuned to its frequency.”
  5. “I visualize my goals clearly and work towards them with purpose and passion.”
  6. “I am deserving of success, and every day I take steps to make it a reality.”

These affirmations encapsulate the spirit of Shoaff’s teachings, especially his emphasis on personal responsibility, the power of visualization, and the belief in one’s potential to manifest their desires.

Remember to repeat and internalize these affirmations regularly to truly imbue their essence into your daily life.

Here are 12 other common affirmations to inspire and motivate you on your life journey:

  1. I am in charge of my destiny and every decision I make leads me closer to my true purpose.
  2. Each day is a new opportunity to grow, learn, and evolve.
  3. I attract positive energy, experiences, and people into my life.
  4. Challenges are opportunities for growth; I welcome them with open arms.
  5. I trust the journey and believe in the timing of my life.
  6. I am deserving of love, success, and happiness.
  7. My past experiences have shaped me, but they do not define my future.
  8. I am resilient, strong, and capable of handling any situation that comes my way.
  9. I am constantly expanding my perspective and embracing new possibilities.
  10. Every step I take is guided by wisdom, intuition, and a desire to make a positive impact.
  11. I am surrounded by abundance in all forms, and I am grateful for it.
  12. Love and kindness are my guiding principles, and I share them freely with the world.

Feel free to adjust these affirmations to better resonate with your personal journey and experiences.

Regularly reciting and internalizing them can significantly shift your mindset and reinforce positive beliefs about yourself and your path.

Link – Related Information can be found here:

How To Create Effective Positive Affirmations

Video: How To Be A Millionaire – Earl Shoaff

Video Summary: How To Be A Millionaire by Earl Shoaff

This recording of John Earl Shoaff, known as “The Millionaire Maker,” offers timeless advice on achieving personal and financial success.

Shoaff, despite his modest beginnings and health challenges, became a millionaire in less than four years after World War II.

His message focuses on the abundance of life and the power within us to tap into this abundance to achieve our dreams.

  • Personal Story: Shoaff’s journey from a pants presser to a millionaire illustrates that success is attainable regardless of one’s starting point. His determination and belief in his potential were key to his achievements.

  • Laws of Nature: Shoaff emphasizes that just as there are natural laws like gravity and electricity that work for everyone, there are laws of success and abundance. Understanding and applying these laws can lead to personal and financial prosperity.

  • Visualization: The power of visualization is highlighted as a crucial tool for success. Shoaff encourages listeners to visualize their desires vividly, as this clarity can help bring those desires into reality.

  • Positive Thinking: The recording underscores the importance of positive thinking and belief in oneself. Shoaff suggests that by focusing on positive outcomes and maintaining a belief in one’s abilities, individuals can overcome obstacles and achieve their goals.

  • Setting Goals: Shoaff advises listeners to set clear, detailed goals. By defining exactly what one wants, it becomes easier to take the necessary steps to achieve those goals.

  • The Role of the Subconscious: According to Shoaff, planting seeds of success in the subconscious mind through positive affirmation and visualization can lead to the manifestation of those goals in reality.

  • Giving and Receiving: The principle of giving and receiving is also discussed. Shoaff posits that to receive love, success, or abundance, one must be willing to give those same things freely.

  • Persistence: The recording stresses the importance of persistence in the pursuit of success. By consistently applying the principles of success, individuals can overcome setbacks and continue moving towards their goals.

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Shoaff’s message is clear: everyone has the potential to achieve greatness and financial abundance. By understanding and applying the laws of success, visualizing one’s desires, and maintaining a positive outlook, individuals can unlock their true potential and achieve their dreams.

Insights based on numbers:

  • Shoaff became a millionaire in less than four years, demonstrating the rapid transformation that can occur when one applies the principles of success diligently.
  • His advice to listen to the recording twice a day for a month suggests a commitment of approximately 60 sessions, highlighting the importance of regular reinforcement of positive principles for meaningful change.

Exploratory Questions On The Video Topics:

What does the video say about specific steps Earl Shoaff recommended for visualizing success, and how can these be applied today?

Earl Shoaff’s approach to visualizing success is methodical and emphasizes clarity and specificity. According to Shoaff, the process of achieving success begins with a clear visualization of one’s desires. Here are the specific steps he recommended:

  • Define Your Desire: Start by clearly defining what you want. Shoaff stressed the importance of specificity in this process. For instance, if you desire a new car, specify the make, model, color, and features of the car rather than just stating you want a new car.

  • Visualization: Engage in a detailed visualization process where you picture your desire as vividly as possible. Imagine yourself already in possession of what you’re aiming for, whether it’s driving that new car, living in your dream home, or achieving a particular level of success in your career.

  • Write It Down: Shoaff advised his listeners to write down their specific desires. This act of writing not only helps in clarifying the goal but also serves as a physical manifestation of your intention.

  • Emotional Engagement: Infuse your visualization with positive emotions. Feel the joy, satisfaction, and pride that would come with achieving your goal. According to Shoaff, this emotional engagement is crucial in attracting your desires.

  • Repetition: Listen to positive affirmations and your own goals daily. Shoaff suggested that repetition reinforces your desires in your subconscious mind, making them more likely to materialize.

  • Gratitude: Practice gratitude by thanking in advance for the achievement of your goals. This step is about cultivating a mindset of already having received what you wish for, which aligns with the law of attraction.

Application Today: These steps are timeless and can be applied today just as effectively as when Shoaff first recommended them. In today’s digital age, tools and resources such as vision boards (digital or physical), affirmation apps, and goal-setting software can enhance the visualization process. Regularly reviewing and visualizing your goals, perhaps as part of a morning routine or meditation practice, can keep you aligned with your objectives. Additionally, social media and communities focused on personal development can provide encouragement and inspiration to remain focused on your goals.

Shoaff’s method underscores the power of the mind in achieving success and the importance of a positive, proactive approach to realizing one’s desires.

What does the video say about how the law of giving and receiving plays a role in achieving financial abundance according to Earl Shoaff?

Earl Shoaff emphasizes the law of giving and receiving as a fundamental principle for achieving financial abundance. He articulates that this law operates on the premise that in order to receive, one must first be willing to give. Shoaff’s philosophy is rooted in the belief that the universe operates in a cycle of reciprocity, where the act of giving sets in motion the process of receiving. Here are the key insights from Shoaff on this principle:

  • Reciprocity: Shoaff suggests that life is designed around the principle of reciprocity. This means that whatever you put out into the world, be it positive energy, resources, or help to others, comes back to you multiplied. He implies that this is not just a moral or ethical stance but a universal law that affects our financial and personal prosperity.

  • Abundance Mindset: He advocates for an abundance mindset, contrasting it with a scarcity mindset. By giving generously, whether it’s sharing knowledge, resources, or kindness, you signal to the universe that you believe in abundance and that there is enough for everyone. This mindset attracts more abundance into your life.

  • Cultivating Generosity: Shoaff encourages individuals to cultivate generosity not just as a strategy for wealth but as a way of life. This involves being open to helping others achieve their goals, sharing your success, and being a positive force in the world.

  • Trust in the Process: A key aspect of this law, according to Shoaff, is trust. One must trust that the act of giving will eventually be rewarded, even if the return is not immediate or comes from unexpected sources. This trust requires patience and faith in the abundance of the universe.

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Application Today: In contemporary terms, the law of giving and receiving can be applied through networking, mentorship, and philanthropy. By providing value to others without an immediate expectation of return, individuals create a network of goodwill that can lead to opportunities, partnerships, and financial gains. For example, entrepreneurs who mentor young professionals not only contribute to their industry’s growth but also establish relationships that could lead to new ventures or collaborations. Philanthropists find that their contributions to society can enrich their own lives in ways that surpass financial gain, such as personal fulfillment and legacy building.

Shoaff’s teachings on the law of giving and receiving remind us that achieving financial abundance is as much about what we contribute to the world as it is about what we receive. This principle encourages a holistic approach to success, where personal prosperity and the well-being of others are interconnected.

What does the video say about common obstacles to applying the laws of success and how did Earl Shoaff suggest overcoming them?

Earl Shoaff discusses several common obstacles that individuals may face when trying to apply the laws of success and provides guidance on how to overcome these challenges. His approach is rooted in a philosophy of personal responsibility, positive thinking, and action. Here are the key obstacles and Shoaff’s advice on overcoming them:

  • Doubt and Skepticism: One of the primary obstacles to success is the doubt and skepticism individuals have about their abilities and the effectiveness of these laws. Shoaff suggests overcoming this by cultivating a strong belief in oneself and the principles of success. He emphasizes the importance of feeding the mind with positive affirmations and success stories to build this belief.

  • Lack of Specificity: Another common challenge is being vague about what one wants to achieve. Shoaff stresses the importance of being specific about your goals. He recommends writing down your desires in detail, as this clarity helps to direct your subconscious mind towards achieving those goals.

  • Failure to Act: Shoaff notes that knowing the laws of success is not enough; one must also take action towards their goals. He encourages listeners to take decisive steps and not wait for perfect conditions. Overcoming procrastination and fear of failure by taking consistent, albeit small, actions towards your goals is crucial.

  • Negative Environment: Being surrounded by negativity, whether from people or the media, can also hinder success. Shoaff advises individuals to consciously choose their environment and the people they spend time with. Surrounding oneself with positive influences and individuals who support your aspirations can significantly impact your mindset and success.

  • Not Utilizing the Power of the Subconscious Mind: Shoaff highlights that many fail to harness the power of their subconscious mind. He recommends regular visualization and positive affirmation practices to plant the seeds of success in the subconscious. This involves not only imagining achieving your goals but also feeling the emotions associated with that success.

Overcoming Obstacles:

  • Cultivate Belief: Start with believing in the possibility of your success and the efficacy of the laws. Regularly visualize your success and surround yourself with affirmations and success stories.

  • Be Specific and Write Down Goals: Clearly define what you want to achieve. Use as much detail as possible, write it down, and review it regularly to keep your focus sharp.

  • Take Action: Break down your goals into actionable steps and start with small actions to build momentum. Celebrate small wins to keep motivated.

  • Choose Your Environment Wisely: Be selective about the people and media you engage with. Seek out positive communities and individuals who uplift and inspire you.

  • Practice Visualization and Affirmation: Regularly visualize your goals as already achieved, incorporating emotion and belief into these practices. This helps to align your subconscious mind with your conscious efforts.

Shoaff’s advice for overcoming obstacles to success is timeless and emphasizes the combination of mental discipline, positive action, and the right environment. By applying these principles, individuals can navigate past obstacles and towards their desired outcomes.

Earl Shoaff, overcome fear, create momentum