Many bloggers start up what they think is a great idea for a blog, and a year later their blog is still dead. They whine and complain, and end up quitting.
Their failure almost always revolves around a small list of common mistakes.
It’s funny. Most of these wannabe startup bloggers just sit back and expect money to come in without doing the necessary promotional work.
What do you think would happen if the world’s best actors made what they thought would be blockbuster movies, but never told anybody about them?
My guess is that few people would even know about them, and even fewer would spend their hard earned money to see them. Promotion is critical.
Their movies are promoted in every way they can, everywhere they can.
Your blog is no different. A successful blogger would tell you that great blogging takes dedication and hard effort to make it work. There is huge competition out there. Why would people read your particular blog, even if they could find it amongst the millions of others?
You have to pay your dues. You have to put constant effort into a blog to sustain it, to promote it. Many people work tremendously hard during the initial design phase and then they get lazy after it is complete.
One of the biggest mistakes a blogger can make is to “forget” about posting for long periods of time. Then six months later, they post a “sorry” post, and that they were busy doing something else. You can just hear the death knell in there somewhere.
In fact, I had a couple of those myself. Lesson learned. 🙂 The most successful blogs are updated with new posts regularly. Some of the larger blogs have many writers and are constantly being updated.
Create new, quality content posts as often as possible, but don’t fall into the trap of not paying attention to the promotional side. If you miss a few days posting here and there, it is no big deal.
However, if you miss executing the promotion aspect, you might as well consider the blog dead already. It is simple to keep your blog updated and promoted, as long as you make it a priority, and work at it. Keep yourself organized and your eye on the ball, and you will be a long way towards success. (Do You Really Want To Blog? Seriously?)
Business bloggers today want to make a profit from their blog. This is understandable. They have time, effort, and investments to profit from.
Plan how you will increase your business revenues in detail. Adding ads or promotional spots to your blog should be done with great caution. They can get out of control quickly.
There is nothing wrong with a few appropriately placed ads that offer visitors links to products or services that are relevant to your blog’s content.
However, adding a massive amount of advertisements to your blog is a mistake, and most often fatal.
Professionalism. Looks do matter when it comes to your blog. You can’t get around this. First impressions count.
The more professional your blog looks, the more your readers will take you seriously, which in turn means they will seriously consider what you have to offer them.
If you can afford to hire a professional, you should. If you choose to do it yourself and you end up with a sloppy blog that looks “ugly” and “homemade”, then you will not likely build the business you want.
Images add tremendously to your blog’s impact and will draw visitors in. However, when done excessively, much like ads, too many images and too much “splash” can drive people away.
Too many images and GIF’s can slow your blog loading time, and today’s surfers want “instant”. Even 4-5 seconds seems an eternity for most, and many will click away before your blog even loads. Limit yourself to a few relevant, useful images per post.
Everyone knows that the web is a place where you can freely express yourself. However, if you want your blog to survive, even flourish, you might want to think about that freedom of expression. Although you can say what you feel, you can it in an appropriate manner on your blog.
There are ways to approach subjects without using profanity or offensive language. If you want your blog to be popular and successful, be discreet and be appropriate with your content. Keep it tightly focused on your planned topics, and on purpose.
As long as you keep it real, your blog will pick up a following after a time. Tweak and adjust as you go. Keep your readers interests in mind and you will have them coming back for more. Lose their trust by only looking after yourself and they will scatter to the four winds in a heart beat…
I hope that I haven’t scared you off with this post. There are many bloggers that succeed greatly. You may be one of them. Just don’t think it is all wine and roses. There is a lot of hard work behind the scenes that most people will never know about. 🙂