List Building, Why Build An Email Subscriber List?

newsletterWhy Build An Email List Of Prospective Customers?

There are so many email lists to opt in to already, especially in the Marketing niche.

One needs to be uniquely different in their approach to stand out from the crowd. The competition is fierce for your readers’ attention.

I still recommend people start up their own customer or prospect email list and start generating subscribers. I think that for the amount of time you actually put in to run an ezine or newsletter, the return is well worth it.

List building has been, and still is critical to long term revenues and online business success.

Should you be operating an off-line business, you could generate measurable increases in sales and profits by getting your customers’ email addresses and permission to email them.

This enables you to send them relevant, useful information about how to use your products, or preview upcoming features that will benefit them. An interested, responsive audience is a tremendous asset to own in any business.


But, here is the thing, some internet marketers think of their subscribers as just “a list” of names to use. And it shows, they bombard their readers with offer after offer. In return they offer their subscribers very little in the way of “subscriber value”.

They even talk about them as “lists”, not as people who have offered up their email information for the promise of valuable content given regularly.

These are subscribers who have trusted their email address with you, real people, who deserve to get what they signed up for.

newsworthy-ezinePeople unsubscribe from lists because of many reasons, but a couple of common reasons are lack of quality content, or they lost interest in the topic.

You need to be creating top notch, quality content that your readers can find value in.

If you aren’t producing quality content, then subscribers to your list, no matter what topic you are covering, are going to start unsubscribing in droves.

An email list of subscribers is not necessary for you to succeed, but it is now more important than ever to start building a real relationship with your prospects through a blog, social media, or an email list of sorts.

Social networks have changed the way that business is done on the internet. But, list building is still far and away the best strategy to create consistent sales revenues online.

The people who grasp that concept are going to be the ones making a lot of money with email marketing in the future. So far, people have gotten away with low quality, or no content, but that is changing.

Put yourself in your subscribers’ shoes. Why would you stay subscribed if you just get bombarded with offer after offer and get no benefit?

Make your ezine or newsletter a worthwhile read so people want to read it! Get them to anticipate hungrily for the next issue to arrive… Related: Increase Email Open Rates

action-planIf you build a solid trusting relationship with your readers and promote responsibly, the profits will follow.

Look for more posts following up on this topic, to demonstrate the best way to create potential customers from your website visitors.

We will talk about squeeze pages, and giveaways (bribes), that you can use for your autoresponder series.

Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for your free course, log into your GetResponse account or register for FREE at: http://www.getresponse.com/features/list-building-program.html. (AffLink)

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