Marketers still tend to favor ezine advertising for driving traffic to their sites despite the wide range of options that are available. Put your ads in front of your target market for a low cost by placing your solo ads on niche related ezine publications.
A big budget is not necessary to achieve this to get started. Start out with inexpensive ad buys so you can begin to test, and tweak.
Always keep in mind your primary objective that once the prospect clicks over to your landing page – you want readers to sign up to your subscriber list so you can promote time and time again. You do that by using reliable autoresponder software. The money really is in the list!
Building a website that converts is definitely another priority. Before you even consider putting a solo ad in an ezine, you should double check that your website is ready. Ideally, your landing page should already have a good conversion rate based on previous testing. Always test your results so you know what is working, and when to scale it up.
It’s pointless trying to send a flood of targeted traffic to a website or landing page that isn’t going to convert into profits. If you can’t write sales copy, hire a professional freelance copywriter to do it for you.
Don’t be in a hurry when posting the ad. It can wait. Write compelling copy with an attention getting headline. Otherwise you will be wasting your time and money. No one will even read your ad, therefore no one will see your link to click it.
Be sure you stay in contact with the ezine publisher before you send your ad to make sure everything is sorted out properly. You will need to let the publisher know if you intend to personalize your solo ad by adding the subscriber’s names to the subject line or inside the ad.
If you can find a way to personalize your ad, your response rates will increase. It’s really simple to personalize your emails this way, so check with the publisher that their email service can cope with it. You need to clear these things with the ezine publisher before you publish your ad. You can promote virtually anything, even backlink software.
Be sure you check your intended ad against spam filters to make sure it won’t get blocked before it’s even delivered. There are plenty of words that could trigger a spam filter, so avoid using words like free, money, get rich, or wealth, etc. You need to be careful about the kind of language you use in your copy so that your email doesn’t get blocked.
After spending time creating your solo ad, the last thing you want is for it to end up blocked or landing in your audience’s junk folder. Get the best bang for your investment when it comes to ezine solo ads by following these great tips.
They may seem a little simplistic but the impact they can have on your sales will tell the tale on its own. Marketers new to traffic generation and seasoned marketers alike can benefit from solo ezine advertising.
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