How Do I Choose The Best Program Or Product To Promote

New affiliate marketers have to make a big decision before they start. How to choose between the many affiliate programs and products for promotion.

There are literally millions of products available, and choosing which ones to promote can be overwhelming. There are plenty of websites with affiliate programs out there.

Not all programs or products are created equal. You must decide the program and products in your niche market that work best for you.


And it is better to be extremely selective upfront. Promoting the wrong type of affiliate programs can cause you to waste a lot of time, miss out on big commissions, and in some cases damage your reputation. Here are some tips to help you choose which affiliate programs and products are right for you:

Keep Your Target Market in Mind
When comparing affiliate programs, it is important to remember who your target market is. What type of products do they want to purchase? Who is going to buy your products? If your target market is people interested in quick and easy meals, putting ads for cell phones on your site won’t make sense.

Do You Stand Behind The Product?
Are you proud to promote the product? If you have mixed feelings about the product, don’t promote it. It doesn’t matter how popular a product is or how well it sells; if you wouldn’t recommend the product to a friend, don’t waste your time on it.

Know What You Are Getting Paid For

Most affiliate programs will pay you a commission on the sale of an item; however, some will pay per lead or per click. This information can help you choose between programs. You may think you will earn more with a pay per lead plan, as it may be easier to get someone to click on ad versus buy a product.

However, you might earn more by promoting a product that pays per sale. For instance, if you get paid $1 per lead, you will need 100 people to take action to earn $100. If you get paid 10% commission on a 100 product, you only need 10 people to take action in order to earn the same $100.

Commission Rates
When comparing affiliate programs, don’t be fooled by simply comparing the commission rates; a commission of 20% on a $50 product is $10 while a commission of 50% on a $10 product is only $5. You will earn more by promoting the product that pays a lower commission.

Product Price
If a product is priced too low, you will have to sell a lot of that item in order to earn a decent commission, and if a product is priced too high, there may not be enough people willing to pay for it. When choosing between affiliate programs, try to find a product that is moderately priced – not too low and not too high.

Commission Payouts
Different companies will have different ways of completing your payments. Some may require you to earn a certain amount before they will send you payment; some may only pay at certain times of the month. Know what their rules are before you spend a lot of time promoting a product.

Always do your due diligence and research first. These are just some of the things you need to find out before you spend valuable time and money promoting someone’s products. The whole idea here is to increase your income online and find the way that is right for you.

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