Finding And Choosing Profitable Affiliate Marketing Niches And Products
Niche Marketing – According to BusinessDirectory.com Niche Marketing is defined as: Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. Read more: http://www.businessdictionary.com/definition/niche-marketing.html#ixzz3iW9fEZd4
The first thing is to choose the niche you want to promote. This isn’t as easy as it sounds. You can’t just choose a niche – you want to choose a profitable niche, one with a hungry market. Better still, people who are starving for what you have to offer. People that have the disposable income to pay for what they want.
OK. In sales, the best way to increase your sales and profits is to spend more time in front of qualified prospects. Online qualified prospects translate to those people who want your product or service, and more importantly are highly motivated to purchase it.
Not every niche you research will be profitable. As you can see, there is some research to be done here.
I have picked niches in the past that I expected to be profitable, yet despite my best efforts I was unable to find a single affiliate product that would convert well enough to make the effort worth the time involved. I learned the hard way to research first, then put in the marketing efforts.
Fortunately, I have learned how to lessen my chances of choosing dud niches. Just a few simple steps can help you eliminate some of the risk of choosing these unprofitable niches.
Your first step is to make a list of niches you’re interested in promoting. Just make a long list of niches you think might be profitable, or that you’re just interested in promoting.
Look at what your interests are, what you normally buy, your experiences, or your expertise and list them. You are not commiting to anything yet.
Don’t worry about anything other than making a list of 10 or so niches right now. If you need help, you can always look around you for inspiration.
Some places to seek inspiration:
• Look around your house. Things like kitchen appliances, outdoor barbecue equipment, office supplies, audio visual equipment, and musical instruments are all niches you might spot around your house.
• Look around your workplace. What products do you use there that you could promote? What do you specialize in at work? Are there services you can promote?
• Browse a bookstore – either online or offline. Try Amazon.com for best sellers or a good bookstore in your local neighborhood. Browse the books or magazines racks. Check out Ebay Pulse.
• Take a look around news websites for hot topics. Check websites for new trends.
Check For Profitability
Once you have a list of 10-20 niche ideas, it’s time to start narrowing them down by checking out their potential profitability.
Here are some ways this research can be started. It is by no means complete. There are many, but no sense in confusing you with too many options at once. Usually these will be adequate for your startup needs.
Check to see if there are any print magazines being published in the niche. This is sometimes, but not always an indicator that a niche might be profitable. Print Magazines require a certain number of subscribers, and a profit or they quit publishing them.
Check out Dummies.com to see if they have books for sale in the niche. Dummies.com is a large company known for picking out profitable areas.
Again, check Amazon.com for best sellers, what’s hot, and trending products.
Check Clickbank.com Marketplace for info products in the niche and evaluate their gravity. That tells you if people are in fact selling them.
Then, check to see if there are Google Ads for the products or services. People aren’t likely to advertise en masse in a niche that isn’t profitable, especially if the CPC (Cost Per Click) is very high.
I also check Google (do a search) for some of the most popular niches and products in the niches. Usually, there are plenty of good niche ideas, and material to start up new sites. It really saves me time and effort to outsource it to them.
There’s a start to finding great profitable affiliate niches and products. Don’t go it alone or start writing on a whim. Research your niche well so your business can be profitable.
Once you find what you want to promote, you will need to find Affiliate Programs that handle these products or companies.
Amazon and Clickbank are already mentioned above, but there are many good affiliate program providers.
Then… the work really starts. 🙂