Repurposing Content Over Different Platforms For Maximum Reach
What does repurposing content mean? Repurposing content is finding new ways to recycle your existing content, in different forms.
I read an article that included a pretty neat definition of what Content Marketing is really all about. I’d like to share it with you here.
Content Marketing Institute defines content marketing as: “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
Really good quality, informative, and useful content is extremely important, has always been that way.
Might as well increase your reach by having it displayed on as many different platforms as possible.
People usually favor one or two platforms where they spend the majority of their time.
What if your preferred platform isn’t one of them?
Content Creation And Repurposing Content across various channels may well be one of the most important things you can do for your business.
Everyone seems to be talking about repurposing your content to make their creations go further, and to do more for them.
I agree. When content is planned out and re-purposed, it is an extremely useful method of getting more targeted traffic to your site.
There are many different areas of your target audience that your posts may not have been reached if you just created it for your text readers on your blog.
So, re-work your quality content pieces so that they fit into the different platforms that your visitors like to use to consume their information.
Not everyone likes to read their stuff. Some, or more than some I guess, like to watch video or listen to podcasts while they are jogging. In fact, audio and video is HOT!
Some think that YouTube is the fastest growing content provider in he world. It is certainly one of the fastest. Some like to look at infographics like the one here…
Especially have a look at the “How To Re-Purpose” section in the infographic.
Plan how you will get maximum results across the platforms you use, and then create it and rework it according to your master plan.
Planning is where many people fall short. (me too) It is something like the analogy of the expert carpenter who plans his work, then measures twice, before cutting once.
Don’t forget print marketing while you are repurposing content. Studies prove that print promotion still works, and in fact is gaining ground again.
People still like to hold something in their hands, and welcome the look and feel of a professionally designed flyer or post card. (I would be glad to take your order, of course.)
Print Marketing and Direct mail work effectively to get visitors onto your online platforms and websites so that you can explain the benefits of your offers in greater detail. It is a great way to capture offline prospects and bring them online to your website for more information.
As for me, I am looking at doing some podcasts and YouTube videos for you in the near future, so when I first fire them up… be kind. I am a work in progress… GRINS.